Case Study

General Contractor Niches Down and Goes from $0 to $60k Revenue in Under 90 Days

Name: All Remodeling and Construction
Industry: Home Renovations
Size: Under 10 Employees

Challenge

The client was engaged in home renovation projects that spanned months, often facing multiple revisions and project scope changes.

Additionally there was a drought in word of mouth referrals which was the bulk of incoming work.

Rick noticed a growing demand for a particular niche service. The decision was made to pivot towards jobs of necessity and high demand within their area, specifically basement waterproofing.

But with no marketing budget, a strategic partnership was the most cost effective and low risk way to proceed.

Strategy Implemented

The approach centered on leveraging digital marketing and SEO tools to establish a strong online presence within the niche market of basement waterproofing. Key strategies included:

  • Hosting the new niche website on WPEngine for fast, secure WordPress hosting.
  • Utilizing Whitespark.ca for building citations and Ahrefs & AlsoAsked.com for comprehensive keyword research.
  • Employing Google Trends for business name ideation, focusing on popular terminology in the New Jersey area, such as “French Drains.”

Execution

The execution process unfolded with the following steps:

  • Brainstorming and selecting an SEO-optimized company name.
  • Developing a niche-focused website and registering the business with the state for legitimacy.
  • Setting up a Google Business Profile and securing initial positive reviews.
  • Implementing call tracking and recording, along with building citations and niche directory listings.
  • Creating unique location pages for operational cities and developing a content plan around frequently asked questions related to basement waterproofing.

The Good Part

Results

  • 21 Estimates Scheduled with a near 80% close rate indicating amazing lead quality.
  • The website now ranks highly locally, generating significant inbound calls, particularly during rainy periods, with a record of 5 scheduled estimates in one day.
  • A strategic partnership model was adopted, wherein SEO and digital marketing expertise were exchanged for a percentage of generated revenue, resulting in an ROI exceeding 12X for the client.

The Proof Gallery

(click to expand images)

Total GBP Actions
GBP Calls
GBP Website Clicks
100 Pages Indexed
Google Search Console
Qualified Call Leads
Qualified Call Leads
Call Recording – Serious buyer call length
Call Recording – Serious buyer call length
Call Recording – Serious buyer call length

Challenges & Learnings

Challenges Overcome
Setting up the Google Business Profile presented a challenge, particularly the video verification process, which required creative solutions.

Lessons Learned
Key takeaways included the importance of thorough upfront research for selecting a keyword-rich business name and understanding the competitive landscape. Additionally, the project underscored the substantial opportunities in digital marketing within the contractor industry, noting a prevalent reliance on word-of-mouth for business.

Conclusion
The project significantly impacted the client’s business, marking a successful pivot to a high-demand niche and establishing a scalable model for growth in partnership.

Future Outlook
Contractor Lead Partners aims to replicate this success with other contractors looking to dominate sub-niches and grow their business. The preference is towards strategic partnerships, allowing for shared investment in success.

Multiply your business revenue and solidify your presence in your market.

Limited Partnerships Available

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