Case Study
General Contractor Niches Down and Goes from $0 to $60k Revenue in Under 90 Days
Name: All Remodeling and Construction
Industry: Home Renovations
Size: Under 10 Employees
Execution
The execution process unfolded with the following steps:
- Brainstorming and selecting an SEO-optimized company name.
- Developing a niche-focused website and registering the business with the state for legitimacy.
- Setting up a Google Business Profile and securing initial positive reviews.
- Implementing call tracking and recording, along with building citations and niche directory listings.
- Creating unique location pages for operational cities and developing a content plan around frequently asked questions related to basement waterproofing.
The Good Part
Results
- 21 Estimates Scheduled with a near 80% close rate indicating amazing lead quality.
- The website now ranks highly locally, generating significant inbound calls, particularly during rainy periods, with a record of 5 scheduled estimates in one day.
- A strategic partnership model was adopted, wherein SEO and digital marketing expertise were exchanged for a percentage of generated revenue, resulting in an ROI exceeding 12X for the client.
The Proof Gallery
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Challenges & Learnings
Challenges Overcome
Setting up the Google Business Profile presented a challenge, particularly the video verification process, which required creative solutions.
Lessons Learned
Key takeaways included the importance of thorough upfront research for selecting a keyword-rich business name and understanding the competitive landscape. Additionally, the project underscored the substantial opportunities in digital marketing within the contractor industry, noting a prevalent reliance on word-of-mouth for business.
Conclusion
The project significantly impacted the client’s business, marking a successful pivot to a high-demand niche and establishing a scalable model for growth in partnership.
Future Outlook
Contractor Lead Partners aims to replicate this success with other contractors looking to dominate sub-niches and grow their business. The preference is towards strategic partnerships, allowing for shared investment in success.
Multiply your business revenue and solidify your presence in your market.