Geographical Distribution
U.S. States by Customer Reviews and Ratings
9700 Contractors google business profiles were analyzed for this study. Click a state to see total review count, average rating, and most popular business categories.
- Top 15 U.S. Cities by Customer Reviews and Ratings
- Other U.S. Cities
Ratings & Reviews
Cities by Reviews per Capita
- Top 15 Cities by Reviews per Capita
- Bottom 15 Cities by Reviews per Capita
Top 15 Cities by Reviews per Capita
Bottom 15 Cities by Reviews per Capita
Reviews per capita is a metric used to standardize the number of reviews across different populations. It allows for a fair comparison by accounting for the size of the population. This metric is particularly useful when you want to compare the popularity or engagement level of businesses in different cities, regardless of their population size.
Formula
Reviews per capita
=
Total Reviews
Population
Example
Suppose you have two cities, Casper and Cheyenne, with the following data :
City
Casper
Cheyenne
Total Reviews
150
200
Total Reviews
150
200
Calculating reviews per capita:
- Casper :
Reviews per capita
=
150
59,038
≈
0.00254
- Cheyenne :
Reviews per capita
=
200
65,132
≈
0.00307
In this example, even though Cheyenne has more total reviews, it also has a larger population. The reviews per capita metic shows that Cheyenne has slih=ghtly more reviews per person compared to Casper.
Ratings & Reviews
Top Cities by Ratings & Reviews
- Top 15 Cities by Review Count
- Bottom 15 Cities by Review Count
- Top 15 by Star Rating
- Bottom 15 by Star Rating
Top 15 Cities by Review Count
Bottom 15 Cities by Review Count
Top 15 by Star Rating
Bottom 15 by Star Rating
Ratings by Category
Customer Satisfaction Category by Rating
- Top Customer Satisfaction Category by Rating
- Bottom Customer Satisfaction Category by Rating
Top Customer Satisfaction Category by Rating
Bottom Customer Satisfaction Category by Rating
Interesting facts
Interesting Facts About Contractor Websites and SEO
Here’s a glimpse into the digital landscape of contractor businesses, highlighting the importance of SEO and a strong online presence.
1,341 out of 9,700 businesses did not have a website listed!
14% of the sample! This speaks to the adoption of internet marketing in the contractor space. Many businesses still rely solely on word of mouth and referrals.
Only 759 businesses have a 4.0 or lower rating.
About 8%, showcasing the importance of a high star rating in local SEO. Near impossible to compete with low ratings unless you’re in a non competitive location.
129 businesses use Facebook or instagram as their website.
184 businesses are still using the Google Businesses websites that are now inoperable. Leaving them with no business website.
1,681 (22% of businesses) were missing H1 tags on their homepage
Pages which have a missing <h1>, the content is empty or has a whitespace. The <h1> should describe the main title and purpose of the page and are considered to be one of the stronger on-page ranking signals.
How To Fix
Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.
1,261 homepages (17%) have under 200 words of text.
Pages with a word count that is below the default 200 words. There isn’t a minimum word count for pages in reality, but the search engines do require descriptive text to understand the purpose of a page.
How To Fix
Consider including additional descriptive content to help the user and search engines better understand the page.
1012 (12%) of website home page titles were either missing complete, “Home”, or “Homepage”.
Pages which have a missing page title element, the content is empty, or has a whitespace. Page titles are read and used by both users and the search engines to understand what a page is about. They are important for SEO as page titles are used in rankings, and vital for user experience, as they are displayed in browsers, search engine results and on social networks.
How To Fix
It’s essential to write concise, descriptive and unique page titles on every indexable URL to help users, and enable search engines to score and rank the page for relevant search queries.